DIGITAL MARKETING Digital marketing refers to the practice of promoting and advertising products or services using digital channels, such as the internet, social media, search engines, email, mobile apps, and other digital platforms. It involves various strategies and tactics aimed at reaching a target audience, increasing brand awareness, driving website traffic, generating leads, and ultimately, converting those leads into customers. Here are some key components and strategies commonly employed in digital marketing: Search Engine Optimization (SEO): The process of optimizing a website's content and structure to improve its visibility in search engine results. The goal is to increase organic (unpaid) traffic by ranking higher in search engine listings. Pay-Per-Click Advertisin...